We are drowning in information yet starving for wisdom that leads to inspired action.
Trish offers research insights that forward-thinking entrepreneurs and strategists are searching for. Sharpening and refining a business or marketing plan today that inspires more effective action and lead to stability, growth and expansion, tomorrow.
Weaving two decades in business and marketing with a naturally strategic mind and degree studies in Psychology, Trish bridges the gap between information overload and contextualized insights that reframe creative possibility in a quickly evolving consumer-brand marketplace.
Insights Leading Business of Tomorrow
CONSUMER INSIGHTS
Trish' secret to consumer insights starts with the simple truths like, we don't choose businesses or brands, we choose lives. Her approach focuses on reframing the shifts people are making 'in the now' -- adopting and abandoning brands and businesses based on how the value they add to the consumer's life in 360º.
Things you want to know:
- How is your client's consumer behaviour changing and what impact will that have on your business?
- What choices people are making to create their life 360º vision and, how buying triggers are changing?
- Which psychographic insights will inform more effective business and marketing strategies to amplify the organization's Vision?
What you might be building: client personas, customer journey, product/services launches, client retention/loyalty programs.
BRAND INSIGHTS
You already know that brand differentiation is the foundation for every business that wants to stand out in a sea of sameness. Trish provides the research you need to find those points of difference, spark true innovation where businesses evolve from what's working and identify (in advance) how 'The Values Shift' will influence a business, tomorrow.
What you want to know:
- What are the underlying truths about your (client's) brand that can crack open creativity and a compelling position?
- How research can take you beyond competition to uncover the unique contribution that you (your client) truly own?
- What's shifting in the market (category / industry) and how can grounded insight enable you to respond versus react?
HUMAN DESIGN INSIGHTS
Trish offers a unique, tailored approach through Human Design to shape the 'soul' role and purpose of solo- and two-person partnership businesses, who are the brand.
What you want to know:
- How can Human Design shape or sharpen the five core centers critical to stability and sustainability?
- Which elements of Human Design act as a 'compass' to guide owners, so business feels completely aligned for them?
- How Human Design can inspire authenticity across every aspect of your business from your Value proposition to your CEO Vision.
Integration, growth and clarity to evolve my brand projects were my goals. Trish’s creative, pragmatic research exceeded expectations plus solidified the next best version of my brand. It’s re-energized my purpose and the insights she provided reinforced where my energy is best spent.
What kinds of businesses/projects do you focus on?
Short Answer: Boutique Business & Marketing Strategists and Small businesses, Entrepreneurs and Startups.
I focus predominately on Brand, Consumer and Market research, but have worked with recruitment teams, student associations and not-for-profits.
Why do most client's hire you?
Short Answer: Because I'm smart, funny and a natural strategic mind; I understand what intel you need and how to transform it into insight!
Along they way, they also discover I excel at getting from Point A to B with less time, energy and money, which means they can make more progress toward their goal(s), more quickly.
Where do you get your data and insights from?
Short Answer: It depends.
The data comes from secondary sources or recent, non-proprietary primary research I've done for like-categories. For select business owners I also offer more soul-centered approach using Human Design.
As for the insights...that's my secret sauce; decades of experience, honed expertise and a dash of intuition.
What do you charge?
Short Answer: Less than a research firm, more than a freelancer.
My approach goes beyond gathering intel or pure information, to provide context. I also have two decades of experience in business and marketing which means I understand what you're looking for and WHY.
If you want pure numbers and data I'm not your girl; but if want to find meaning from the numbers and data I've bring an optimal blend wisdom and direction.
How long does it take to get research done?
Short Answer: Less time than you might think.
I've completed some projects in 3-5 days where others have taken 3-5 weeks depending on the complexity of the objectives and how the project needs to be approached to deliver exactly what you need. For example, if propriety primary research is needed to achieve your goals, that will take longer than working with secondary research.
Are you affiliated with a research firm?
Short Answer: No.
I have relationships with a few firms I trust for when I need to draw in their unique expertise or expand my approach. For example, if your project is specialized and we suspect it will be challenging to find a robust audience pool or build a focus group, we'll explore partner options.